RouteSmith Helps Spencer’s TV & Appliance Reliably Deliver Consumer Products
to One of the Fastest Growing Populations in the U.S.


Denver, Colo., July 18, 2006 – RouteSmith today announced it is providing Arizona-based Spencer’s TV & Appliance with RouteSmithsm Pro, a dynamic route management solution that helps companies of all sizes reduce planning time, optimize the effectiveness of dispatch centers, create efficient routes, control fuel costs and more.

Spencer’s serves the greater Phoenix area, one of the fastest growing populations in the U.S. As consumer demand grows for new televisions, dishwashers and refrigerators, Spencer’s is responding with more efficient delivery and installation guarantees. By implementing RouteSmith™ Pro, Spencer’s not only can ensure high quality customer service, but the retailer can also integrate billing, inventory and installation requirements to manage sub-contracted delivery vendors.

“Most consumers are unaware of the manual tracking and mapping processes big, as well as small, retailers use to create “2-hour” or even “AM/PM” delivery windows,” said Matt Kellso, general manager of Spencer’s. “Retailers want to minimize the work behind this system as much as consumers want a guaranteed delivery time. That’s why we took a holistic approach to improving our system – from mapping and smart gas use to installation and inventory management. RouteSmith has enabled us to take more control of our delivery process in less time.”

Prior to the RouteSmith solution, Spencer’s operational pain points included overwhelming planning time, inefficient delivery plans, wasted fuel, and mismanaged use of delivery sub contractors. Not only were routes unclear, but poor data tracking and reporting resulted in an inability to bill sub-contractors and track truck usage. All of these behind-the-scenes criteria added up to a system that was in dire need of repair.

“RouteSmith is designed for customers, such as Spencer’s, where logistics management can make or break a reputation for quality service,” said Matt DeWolf, president of sales and marketing for RouteSmith. “Whether delivering a product, providing on-site service and support, or driving to client meetings, our solutions provide extremely cost-effective tools that reduce planning time, optimize the efficiency of routes, reduce the cost of wasted fuel and improve customer service.”

RouteSmith’s solution not only has the robust capabilities to support effective delivery management, but it also provides expansion capabilities for online customer service, delivery notification and sales support. “Enabling company growth is by far the biggest benefit to having a RouteSmith solution,” adds Kellso.

About RouteSmith Pro
Designed for medium-to-large delivery and service operations with 100 to 150+ stops per week, the RouteSmith Pro is a dynamic route management solution that provides:

• Advanced route management utilities
• Multiple data import capabilities
• Customized account configuration
• GPS tracking capabilities
• Multiple user permissions
• Customer Web site integration
• Enhanced reporting
• Integrated barcode capabilities
• Appointment phone notification
• Automated e-mail services
• Options for pricing, payment, data import and additional stops
• Pre-payment discounts
• Phone and e-mail customer support

About RouteSmith
RouteSmith is a professional delivery, dispatch and route optimization solution that allows customers of all sizes to optimize the efficiency of dispatch centers, control fuel costs, create route mapping and more. With RouteSmith’s real-time Web services and advanced technology, businesses across the U.S. can benefit from the ability to generate optimized routes, create route-specific maps, door-to-door driving directions and track driver metrics. RouteSmith is made available through an ASP model and interfaces with ERP systems through Web services, reducing customers’ need for costly hardware and software investments. RouteSmith is located in Denver, Colo. For more information, please visit www.RouteSmith.com.

Media Contact:
Amy Dietrich
303-587-4054
Amy.Dietrich04@RouteSmith.com